When you start with a website the most important thing that you want to know is the performance of your website. This is an important thing to know because then only you can figure out what all steps you need to take to boost up your website’s popularity. One of the methods to know about the performance of your website is by making use of Google analytics.
Google analytics is great tool that not only gives you data on the performance of your website on organic search front but also on the paid searches. This tool is considered a powerful one because it also make sure that you know about the way the users of the website reacted on it giving you a detailed analysis of all the visitors and their action on your website. You will also get to know about the types of keywords that were used and that led to your website become one of the top priorities on the search engine.
The most important and the best part is that it is totally free and you need not make an investment to avail the service. The work of this tool is to provide you with the analytical data. This data can be used by you to connect to your website visitors by providing them what they want and need and that is feasible.
When you start with and SEO campaign it becomes important know about the success of it. The success can be measured by using Google analytics as it can provide you with the information on which of your campaigns actually paid off and brought in most ROIs. Thus Google analytics will help you track the results related to various types of campaign related to digital marketing and keep a good amount of information about your website handy.
Why you should learn Google analytics
There are many reasons that make it mandatory for any website owner to adopt Google analytics to track the traffic on their website
It is free
Though Google analytics offer a quality that is comparable to most of the expensive services available in the market, it is free of cost. High quality for no cost is one of the USPs of this service from Google.
It gives you information about the actions of the visitors
Is service is aimed at providing you the information about the performance of your website. But along with that it also helps you identify the key points that will encourage the visitor to make purchase or sign up on your website. This is very important because only when visitors get signed up, they can receive your news letter and the latest news about various activities on your website.
It also helps you find out the links and pages that attract your visitors the most. You can use this information to enhance the look, feel and usability of those pages and links. Thus Google analytics makes sure that the quality of your website gets better while you make your website more user friendly depending on the information that you gather.